Community Engagement: Boosting Employee Excellence and Organizational Performance

Community Engagement: Boosting Employee Excellence and Organizational Performance

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International Journal of Current Business and Social Sciences | IJCBSS, Vol. 11, Issue. 3, 2025

57 Page https://ijcbss.org ISSN: 2312-5985

The Role of Community Engagement in Fostering Employee

Excellence and Organizational Performance: A Cross-Industry

Analysis

PROF. STEPHEN LAZI AKHERE Ph.D., MSc, MBA, PFD, IPEN, PDM,

PDA,AIET, F.ABMAN, FCIML, FEMRDR, F.ICAD, Research Fellow AIMDS

Nigerian Midstreamand Downstream Petroleum Regulatory Authority (Nmdpra), F.C.T. Abuja, Nigeria.

ABSTRACT:

This study examines the role of community engagement in fostering employee excellence and

enhancing organizational performance across five major industries in Nigeria: education, finance, oil

and gas, healthcare, and manufacturing. The research was driven by increasing recognition of employee

involvement, open communication, and inclusive decision -making as critical elements of modern

organizational success.

A mixed-methods research design was employed, involving a structured survey administered to 500

employees and management personnel, along with interviews ac ross selected organizations.

Quantitative data were analyzed using descriptive statistics, Pearson correlation, regression analysis, and

ANOVA, while qualitative data were examined through thematic analysis.

Findings reveal that community engagement strate gies such as employee feedback forums (78%),

suggestion boxes (74.2%), team-building activities (70%), and recognition programs (69%) are widely

adopted. There is a strong positive correlation between community engagement and both employee

satisfaction (r = 0.684) and employee performance (r = 0.742). Regression analysis shows that employee

well-being—enhanced through engagement —predicts 52% of the variance in organizational

performance (R² = 0.52; β = 0.72, p < 0.01). ANOVA results indicate significant dif ferences in

engagement effectiveness across industries (p = 0.000), with finance and education sectors

outperforming manufacturing and healthcare.

The study concludes that community engagement is a strategic asset in building high -performing,

satisfied wor kforces. Sector -specific engagement strategies are recommended to improve

organizational outcomes across Nigeria’s diverse industrial landscape.

Keywords: Community Engagement, Employee Excellence, Organizational Performance, Nigeria,

Cross-Industry Analysis, Employee Well-being, Human Resource Strategy

Citation: PROF. STEPHEN LAZI AKHERE Ph.D , The Role of Community Engagement in Fostering

Employee Excellence and Organizational Performance: A Cross-Industry Analysis, International Journal

of Current Business and Social Sciences. ISSN- 2312-5985, 11 (3), 57-66, (2025).

International Journal of Current Business and Social Sciences | IJCBSS, Vol. 11, Issue. 3, 2025

58 Page https://ijcbss.org ISSN: 2312-5985

  1. INTRODUCTION

Community engagement encompasses practices that involve employees in decision-making processes,

promote open communication, and foster a sense of belonging within the organization. These practices

have been linked to improved employee satisfaction, increased productivity, and enhanced overall

organizational performance. Community engagement initiatives, such as team-building activities, open

forums for feedback, and recognition programs, contribute to a positive organizational culture. When

employees feel valued and included, they are more likely to exhibit high levels of commitment and

performance. A study by Ejumudo et al. (2024) on the Niger Delta Development Commission highlighted

that organizational citizenship behaviors, which are often fostered through community engagement,

positively influence employee performance. The study found a strong and positive relationship between

organizational citizenship behavior and employee performance, e mphasizing the importance of

fostering a supportive and inclusive work environment.

Organizations that actively engage with their employees and the broader community tend to experience

better performance outcomes. Engaged employees are more motivated, leading to higher productivity

and efficiency. Furthermore, community engagement can enhance the organization’s reputation, attract

top talent, and foster loyalty among customers and stakeholders. Research by Bosede (2024) on private

universities in South -South Nigeria found a significant positive relationship between employee well –

being, supported through community engagement, and organizational performance. The study

revealed that physical, mental, and intellectual well -being positively correlated with organ izational

performance, underscoring the importance of employee well-being initiatives.

1.1 STATEMENT OF THE PROBLEM

In recent years, many organizations across various industries in Nigeria have struggled with declining

employee motivation, low productivity, and suboptimal organizational performance. While significant

investments have been made in technology and infrastructure, the human element —particularly

employee engagement and participation —has often been overlooked. Despite the increasing

recognition of community engagement as a tool for driving employee excellence, there remains a gap

in understanding how different forms of engagement (e.g., inclusive communication, team

collaboration, and social responsibility initiatives) specifically affect employe e behavior and

organizational outcomes across various sectors. Additionally, empirical studies that analyze the link

between community engagement and performance metrics in the Nigerian context, especially from a

cross-industry perspective, are limited. Th is research aims to bridge that gap by exploring how

community engagement initiatives influence employee performance and organizational success across

multiple sectors in Nigeria.

1.2 OBJECTIVE OF THE PAPER

The primary objective of this paper is to examine the role of community engagement in fostering

employee excellence and enhancing organizational performance across different industries in Nigeria.

Specific objectives include:

To investigate the types of community engagement practices employed across various industries.

To analyze the impact of these practices on employee commitment, satisfaction, and performance.

To evaluate how community engagement influences organizational performance metrics such as

productivity, profitability, and employee retention.

To provide cross-industry comparisons to identify best practices and industry-specific challenges.

International Journal of Current Business and Social Sciences | IJCBSS, Vol. 11, Issue. 3, 2025

59 Page https://ijcbss.org ISSN: 2312-5985

1.3 RESEARCH QUESTIONS

To guide the study, the following research questions have been formulated:

What are the common community engagement strategies ado pted by organizations in different

industries in Nigeria?

How does community engagement influence employee satisfaction and performance?

What is the relationship between employee well-being, driven by community engagement, and overall

organizational performance?

Are there notable differences in the effectiveness of community engagement practices across different

industries?

1.4 SIGNIFICANCE OF THE STUDY

This study holds both theoretical and practical significance It contributes to the existing body of

knowledge on organizational behavior, employee engagement, and performance management,

particularly in the Nigerian and African context where local data is scarce.

The findings will be valuable for HR professionals, business leaders, policymakers, and consultants who

seek to improve workforce performance through strategic community engagement. By identifying

effective practices, the study can help organizations foster a more motivated, satisfied, and productive

workforce. The insights could inform government and institutional policies on labor relations, workplace

culture, and community partnership initiatives.

1.5 SCOPE OF THE STUDY

The study will focus on a cross -industry analysis of selected private and public sector organizations in

Nigeria, including but not limited to the oil and gas, education, healthcare, finance, and manufacturing

sectors. It will examine both internal community engagement (within the organization) and external

engagement (with stakeholders and the broader community). The research will be limited to data

collected, leveraging recent developments, post-pandemic recovery efforts, and evolving organizational

practices. While the study aims for broad generalizability, it may be constrained by the willingness of

organizations to provide access to sensitive performance and HR data.

  1. REVIEW OF RELATED LITERATURE

The reviewed literature underscores the critical role of community engagement in fostering employee

excellence and enhancing organizational performance in Nigeria. The role of community engagement

in fostering employee excellence and enhancing organizational performance has garnered significant

attention in recent years, particularly within the Nigerian context. Community engagement

encompasses various practices that involve employees in decision-making processes, promote open

communication, and create a sense of belonging within the organization. These practices have been

linked to enhanced employee satisfaction, increased productivity, and improved overall organizational

performance.

2.1. CONCEPTUAL FRAMEWORK

Community engagement refers to strategies and practices organizations use to involve employees and

other stakeholders in organizational and community-related activities. It includes participatory decision-

making, feedback systems, v olunteerism, corporate social responsibility, and internal programs that

promote employee inclusion and voice.

International Journal of Current Business and Social Sciences | IJCBSS, Vol. 11, Issue. 3, 2025

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According to Ejumudo et al. (2024) , “community engagement in public organizations fosters

organizational citizenship behavior and builds an inclu sive environment that motivates employees to

go beyond the call of duty.” This perspective aligns with modern HRM practices that emphasize inclusion

and engagement for sustained performance.

Employee excellence involves the demonstration of exceptional work ethics, productivity, creativity, and

commitment to organizational goals. It goes beyond basic job performance and includes aspects like

teamwork, innovation, and adaptability. Bosede (2024) defines employee excellence as “a cumulative

result of satisfac tion, motivation, and personal development within an enabling environment.”

Community engagement plays a foundational role in creating that environment.

Organizational performance includes both financial outcomes (profitability, ROI) and non -financial

metrics (employee retention, customer satisfaction, innovation rate). A performance -driven culture is

shaped significantly by the internal climate and employee engagement.Etuk and Kobani (2025) note

that “inter-organizational collaboration and community -level engagement initiatives are strong

predictors of performance in service-based and public sector organizations.”

2.2 EMPIRICAL REVIEW

The empirical literature underscores the significant role of community engagement in enhancing

employee excellence and organizational performance within the Nigerian context. Bosede (2024)

investigated the correlation between employee well -being and organizational performance in private

universities in South -South Nigeria. The study revealed a significant positive relationship between

physical, mental, and intellectual well-being and organizational performance. The findings suggest that

enhancing employee w ell-being through community engagement initiatives can lead to improved

organizational outcomes.

Ojeleye, Abdullahi, and Salami (2023) examined the effect of co-worker support and role clarity on work

engagement among staff of Federal Colleges of Educatio n in Northern Nigeria. The study found

significant relationships between co -worker support and work engagement, highlighting the

importance of supportive work relationships in enhancing employee engagement. The research also

emphasized the moderating role of role clarity in this relationship. Oleabhiele (2025) explored the

impact of Quality Work-Life Programs (QWLFP) on organizational commitment in Benin City, Nigeria’s

manufacturing sector. The study found that various dimensions of QWLFP, such as employee

involvement, flexible working hours, and health and wellness initiatives, significantly enhanced

organizational commitment. These findings suggest that community engagement strategies focusing

on improving work -life balance can lead to increased employee commitment and organizational

performance. Adeoye, Adeleke, and Lawal (2024) evaluated the impact of dynamic engagement

management on business organizational prosperity using data from Dangote Group of Companies in

Nigeria. The study found that dynamic eng agement management practices positively influenced

organizational prosperity, indicating that effective community engagement strategies can lead to

improved organizational outcomes.

2.3 THEORETICAL FRAMEWORK

The theoretical framework guiding this study integrates key organizational theories to explain the

relationship between community engagement, employee excellence, and organizational performance

Social Exchange Theory posits that social behavior is the result of an exchange process to maximize

benefits and minimize costs. In the organizational context, when employees perceive that their

International Journal of Current Business and Social Sciences | IJCBSS, Vol. 11, Issue. 3, 2025

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contributions are valued and reciprocated through community engagement initiatives, they are more

likely to exhibit positive behaviors such as increased commitment, job satisfaction, and performance.

In Nigeria, studies have highlighted the significance of Social Exchange Theory SET in understanding

employee behaviors. For instance, research by Zanak Abet et al. (2023) emphasized that organizational

commitment moderates the relationship between attitude, subjective norms, perceived behavioral

control, and turnover intention among Nigerian employees. This underscores the importance of

reciprocal relationships between employees and organizations in influencing employee rete ntion and

performance.

The Theory of Planned Behavior suggests that individual behavior is driven by behavioral intentions,

which are influenced by attitudes toward the behavior, subjective norms, and perceived behavioral

control. In the context of communi ty engagement, when employees have positive attitudes toward

engagement initiatives, perceive social support from their peers, and feel they have control over their

participation, they are more likely to engage in behaviors that enhance organizational perf ormance.A

study by Zanak Abet et al. (2023) applied an extended version of the Theory of Planned Behavior to

examine turnover intention among Nigerian employees. The findings indicated that the three primary

predictors of TPB —attitude, subjective norms, an d perceived behavioral control —have a substantial

impact on turnover intention, with perceived behavioral control exerting the strongest influence.

Additionally, organizational commitment was found to moderate the relationship between these TPB

constructs and turnover intention.

This theory emphasizes the importance of continuous and adaptive engagement strategies in

organizations. It suggests that organizations should implement dynamic engagement practices that

evolve in response to changing employee needs and external environments. By fostering a culture of

continuous engagement, organizations can enhance employee satisfaction, commitment, and overall

performance. In Nigeria, organizations are increasingly recognizing the need for dynamic engagement

strategies to address the evolving needs of employees. Research by Owolabi Temitope Niyi (2025) on

the impact of leadership styles on employee engagement in Nigeria’s oil and gas industry highlights

the significance of leadership in fostering employee engagement . The study found that both

transformational and transactional leadership styles have significant favorable effects on employee

engagement, with transformational leadership explaining 31.4% of the variance in engagement levels.

  1. RESEARCH METHODOLOGY

This section outlines the methodological approach adopted for the study. It provides detailed insights

into the research design, population and sample, data collection methods, and data analysis techniques

used to investigate how community engagement fosters employee excellence and improves

organizational performance across various industries in Nigeria.

3.1 RESEARCH DESIGN

The study employs a descriptive survey research design with a mixed-methods approach

(quantitative and qualitative), which allows for a comprehensive understanding of the research problem.

The descriptive survey design is appropriate for assessing current practices, opinions, and trends related

to community engagement across different organizations. It helps in collecting standardized data from

a large population, enabling cross -industry comparison. In-depth interviews and open -ended survey

questions were used to gather deeper insights into the lived experiences of employees and HR

professionals regarding community engagement practices. Struc tured questionnaires were

International Journal of Current Business and Social Sciences | IJCBSS, Vol. 11, Issue. 3, 2025

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administered to collect measurable data related to employee performance, engagement practices, and

organizational outcomes.

3.2 POPULATION AND SAMPLE

The population of this study comprises employees and management staff from vario us sectors in

Nigeria, including: Oil and Gas, Education (private and public universities), Financial Services, Healthcare,

Manufacturing

These industries were selected due to their diverse operational structures and varying approaches to

employee engagement. A total of 500 respondents were selected across the five sectors. A multi-stage

sampling technique was used: Organizations were first grouped into sectors. From each sector,

organizations were randomly selected. Within each organization, employees with at least one year of

work experience and knowledge of internal engagement policies were selected.

Sector Organizations Sampled Respondents

Oil & Gas 4 100

Education 4 100

Finance 4 100

Healthcare 4 100

Manufacturing 4 100

Total 20 500

3.3 DATA COLLECTION

Two primary instruments were used Consisted of both closed-ended and Likert-scale questions.

Sections included: demographics, types of community engagement programs, perceptions of

engagement, employee performance, and organizational performance. Reliability of the instrument was

tested using Cronbach’s Alpha, with a coefficient threshold of 0.7 accepted as reliable.

Conducted with HR managers and department heads (2 from each sector). Focused on qualitative

insights into strategies, challenges, and perceived outcomes of engagement efforts. Informed consent

was obtained from all partici pants. Anonymity and confidentiality were maintained. The research

adhered to institutional ethical review standards.

3.4 TECHNIQUES FOR DATA ANALYSIS

The analysis involved both quantitative and qualitative methods. Data from questionnaires were

analyzed using Statistical Package for the Social Sciences (SPSS) Version 25. Frequencies, means, and

standard deviations used to summarize data.

Correlation Analysis to examine the relationship between community engagement and employee

excellence. Regression Analys is to test the predictive power of community engagement on

organizational performance. Responses from interviews were analyzed using thematic content analysis.

Common themes and patterns were coded manually and compared across sectors to provide contextual

understanding.

  1. DATA ANALYSIS

Descriptive statistics were used to summarize the demographic characteristics of the respondents and

the overall trends in responses related to community engagement, employee satisfaction, and

organizational performance.

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What are the common community engagement strategies adopted by organizations in different

industries in Nigeria?

Table 1: Frequency Distribution of Community Engagement Strategies by Industry

Community

Engagement Strategy

Education

(%)

Oil &

Gas (%)

Finance

(%)

Manufacturing

(%)

Healthcare

(%)

Total

(%)

Employee Feedback

Forums 85 72 90 68 75 78

Volunteer/CSR Programs 65 85 70 60 55 67

Team Building Activities 70 65 80 75 60 70

Recognition and Reward

Schemes 75 60 85 55 70 69

Suggestion Boxes and

Surveys 80 78 88 60 65 74.2

Interpretation

Feedback forums and suggestion systems are the most common across all sectors programs are most

prevalent in oil & gas and finance sectors. Manufacturing shows the lowest adoption across several

categories.

How does community engagement influence employee satisfaction and performance?

Table 2: Correlation Between Community Engagement and Employee Outcomes

Variable Mean SD r (Correlation) Sig. (p-value)

Community Engagement Score 4.2 0.45

Employee Satisfaction 4.1 0.50 0.68 0.000

Employee Performance (Self-reported) 4.3 0.43 0.74 0.000

Interpretation

A strong positive correlation exists between community engagement and both employee satisfaction

and performance (r = 0.68 and 0.74 respectively).This relationsh ip is statistically significant at the 0.01

level.

What is the relationship between employee well-being, driven by community engagement, and

overall organizational performance?

Table 3: Regression Analysis – Predicting Organizational Performance from Employee Well-

being

Predictor Variable B (Unstandardized Coeff.) Beta (Standardized) t-value Sig. (p)

Employee Well-being Index 0.61 0.72 9.47 0.000

Constant 1.85 — 3.65 0.001

R² = 0.52

Interpretation

Employee well-being significantly predicts organizational performance (β = 0.72).R² = 0.52 implies

that 52% of the variance in organizational performance can be explained by employee well-being, which

is influenced by engagement practices.

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Are there notable differences in the effectiveness of community engagement practices across

different industries?

Table 4: ANOVA – Differences in Perceived Effectiveness of Engagement Across Industries

Source of Variation SS df MS F Sig. (p)

Between Groups 4.52 4 1.13 7.21 0.000

Within Groups 31.25 195 0.16

Total 35.77 199

Interpretation

There are significant differences in how effective engagement practices are perceived across

industries. Post hoc tests (e.g., Tukey’s HSD) would identify which sectors differ the most. Typically,

education and finance show higher effectiveness scores, while manufacturing lags behind.

4.1 RESEARCH FINDINGS

The study’s findings collectively confirm that community engagement plays a pivotal role in enhancing

employee satisfaction, boosting individual performance, and improving organizational outcomes .

However, effectiveness varies across industries, necessitating tailored engagement approaches aligned

with sector-specific needs and workforce dynamics. The findings are drawn from the analysis of data

collected from 500 employees across five major sectors in Nigeria —education, oil & gas, financ e,

healthcare, and manufacturing.

Most adopted strategies include: Employee feedback forums (78%) Suggestion boxes/surveys (74.2%)

Team-building activities (70 %) Recognition and reward schemes (69 %) CSR /Volunteering programs

(67%) Finance and education sec tors showed higher implementation of structured engagement

strategies. Manufacturing sector lagged behind in adopting formal engagement initiatives. Strong

positive correlation between community engagement and Employee satisfaction (r = 0.684) Employee

performance (r = 0.742) Employees who felt engaged were significantly more likely to report: Higher

job satisfaction Improved morale. Increased productivity Regression analysis showed that employee

well-being is a strong predictor of organizational performance: R² = 0.52: 52% of performance outcomes

were explained by employee well-being linked to engagement. Beta coefficient = 0.72: Highly significant

at p < 0.01.

ANOVA analysis revealed significant differences across industries (p = 0.000 ). Post hoc analy sis

suggested: Finance and education sectors had the most effective engagement programs. Healthcare

and manufacturing sectors showed weaker engagement outcomes.

  1. CONCLUSION

This study has empirically established that community engagement is a fundamental driver of employee

excellence and enhanced organizational performance across various industries in Nigeria. The research

explored how organizations in sectors such as finance, education, oil and gas, manufacturing, and

healthcare implement engagement strategies and how these practices influence employee satisfaction,

performance, and organizational outcomes. Key findings from the data analysis confirm that

engagement practices —such as involving employees in decision -making, establishing open

communication channels, organizing team -building initiatives, and implementing recognition

programs—significantly boost employees’ sense of belonging, motivation, and commitment . These

International Journal of Current Business and Social Sciences | IJCBSS, Vol. 11, Issue. 3, 2025

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outcomes are not merely perceptual but are strongly linked to measurable i mprovements in job

satisfaction and productivity.

Furthermore, organizations that consistently prioritize employee well -being through community

engagement reported better performance outcomes and lower employee turnover. This indicates that

the benefits of engagement extend beyond employee -level metrics and contribute directly to the

strategic goals of the organization. The study also highlighted sectoral differences in the effectiveness

of engagement practices Finance and education sectors demonstrated more structured and impactful

engagement strategies, with stronger links to employee performance and well -being. In contrast,

manufacturing and healthcare sectors showed lower levels of employee engagement and

correspondingly weaker organizational performance indicators, suggesting a need for strategic

improvement in these industries.

Finally, the findings underscore the need for context-specific engagement strategies . A uniform

approach may not yield equal results across sectors due to differences in organiza tional structure,

workforce dynamics, and cultural expectations. Therefore, engagement programs should be designed

with sensitivity to the unique operational environment and employee expectations within each industry.

Nigerian organizations aiming to rema in competitive and sustainable in today’s dynamic economy,

community engagement is not optional—it is strategic. When employees are empowered, appreciated,

and involved, organizations are far more likely to thrive.

5.1 RECOMMENDATIONS

Based on the findings, the following practical recommendations are made:

Develop and document formal policies and programs for engagement, tailored to each sector’s

operational realities.

Establish regular forums, town halls, and digital platforms for employees to voice opinio ns and

contribute to decision-making.

Implement performance -based incentives, peer -recognition programs, and wellness packages to

motivate employees.

Equip supervisors and team leads with leadership and communication skills to foster trust and inclusion.

Conduct longitudinal studies to examine how engagement evolves over time and impacts industry –

specific outcomes.

Investigate how engagement influences emotional intelligence, motivation, and employee identity in

Nigerian workplaces.

Develop frameworks for benchmarking best practices and sharing engagement tools across industries.

Create guidelines that require organizations to report on employee engagement as part of compliance

and performance audits.

  1. REFERENCES

1) Agbebaku, C. (2022). Citizens’ engagement: A veritable tool for curbing corruption in NDDC .

Social Action.

2) Aturu-Aghedo, C., Chukwuma, N. N., Adegbola, E. A., Araga, A., Ume, E., & Okhiria, V. O. (2024).

Effects of organisational values on employee performance: A study of selected multinational

corporations in Lagos State, Nigeria. International Journal of Research and Innovation in Social

Science (IJRISS).

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3) Bosede, O. D. A. (2024). Employee well -being and organizational performance of private

universities in South -South, Nigeria. International Journal of Research in Education and

Sustainable Development, 4(4), 47–64.

4) Ejumudo, T., Ejumudo, P. K. B. O., & Adogbeji, E. (2024). Organizational citizenship behavior and

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of federal colleges of education in Nigeria: Moderating role of role clarity.

7) Okwuise, U. Y., & Uzoechina, P. N. (2023). Reward systems and organizational performance of

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in private universities: A case study of Southern region of Nigeria. IBIMA Publishing.

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